Privacy Policy

Last updated: 29 September 2026

1. Who We Are

Taily is operated by Mandy Lenaerts, a sole trader registered in Belgium (enterprise number 1042.137.613) ("we", "us"). We are the data controller for the personal information described in this policy. You can reach us at support@taily-app.com.

2. Information We Collect

Account information: your email address. If you sign in with Apple or Google, we receive the email address (or Apple's private relay address) and, if you allow it, the name that provider shares with us.

Dog profile: your dog's name, breed, birthday, sex, weight, photo, and living situation, which you provide during setup.

Usage content: messages you send the coach, weekly check-in answers, behaviour assessment answers, grooming, walk and weight logs, and schedule adjustments. All of this is used to personalise the app to your dog.

Subscription status: whether you have an active Taily Premium subscription, and which plan. Payment itself is handled entirely by Apple; we never see your card or bank details.

Device information: a push notification token, if you enable reminders.

Usage analytics: only if you accept the usage-data prompt (see Section 5), which screens and features you use. Never the content of your coach conversations.

3. How We Use Your Information

We use your information to run the app's features: building your dog's daily schedule and care plan, powering the coach, tracking progress and trophies, managing your subscription, and sending the reminders you enable. We do not use your data for advertising, and we do not sell your data to anyone.

Our legal basis for this is the performance of our contract with you: these are the features you signed up for, and the app cannot provide them otherwise. Analytics is processed only on the separate basis of your consent, which you can withdraw at any time in Settings.

4. Services We Use

Supabase hosts our database, sign-in and file storage, in the EU (Stockholm, Sweden).

OpenAI processes the text you send the coach and the dog details used to generate your plan, in order to produce a response. OpenAI does not use data sent through its API to train its models.

RevenueCat manages subscription status on our behalf, and Apple processes all payments through the App Store.

Apple and Google handle sign-in if you choose Sign in with Apple or Google, and deliver push notifications if you enable reminders.

PostHog provides usage analytics, hosted in the EU, and only if you have agreed to it.

We do not share your data with data brokers or advertising networks.

5. Analytics & Your Consent

The first time you open Taily, we ask whether you're willing to share usage data to help us improve the app. Nothing is collected before you accept, and you can change your answer at any time in Settings → Privacy. Declining has no effect on any app feature.

6. Data Storage, Transfers & Security

Your data is stored on your device and backed up to our cloud database in the EU, so it survives a reinstall. Access controls (row-level security) ensure only your own account can read or write your data.

International transfers: OpenAI and RevenueCat process data in the United States. These transfers rely on the safeguards in each provider's data processing terms, such as the European Commission's Standard Contractual Clauses.

Retention: we keep your account and your dog's data for as long as your account exists. Deleting your account in Settings removes it immediately and permanently, including photos. There is no recovery period and no backup copy we can restore from.

7. Your Rights

You can delete your account and everything in it at any time from Settings → Delete account. This permanently removes your dog's profile, schedule, check-ins, trophies and photos, and takes effect immediately.

Under the GDPR you also have the right to access, correct, delete and port your data, and to object to or restrict certain processing. To exercise any of these, or to request a copy of your data, email support@taily-app.com. We reply within one month.

If you think we have handled your data wrongly, you can complain to the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit, www.dataprotectionauthority.be) or to the data protection authority in your own country.

8. Children's Privacy

Taily is not directed at children, and we do not knowingly collect information from anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.

9. Changes to This Policy

If we make material changes to this policy, we will update the date at the top and, where required, ask for your consent again.

10. Contact Us

Questions about this policy or your data can be sent to support@taily-app.com.